Creating memorable experiences is what we live for. I’m honoured to design, plan and execute the first-ever #SwiitchHangout. SwiitchBeauty founder, Rabia Ghoor an incredible visionary, started this brand when she was 14! Fast-forward six years, she owns one of the most influential online makeup brands in South Africa.
Rabia wanted a young, fresh and exciting atmosphere with tons of Instagramable moments – and we did it. We included:
- a balloon installation by Emerald Events – an absolute show stopper
- 2m long Twitter wall including outstanding Tweets
- a stage of dreams
- #SwiitchHangout colour scheme made this stage pop
The programme included masterclasses by makeup heroes Foyin Og and internationally recognised Raine Tauber as well as a panel discussion with Aisha Baker, Rabia Ghoor and Tayla Goldberg. The photographers, Half and Halve, captured the atmosphere to perfection.